Lifebuoy Through The Years

Discover how Lifebuoy soap has served the public since 1894.

When Lifebuoy soap launched in 1894, it was with a mission to ‘make cleanliness commonplace’. 

This was important because in Victorian England infectious diseases were the number one cause of death. Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available.

Over the years we have always been there when we’re needed the most. From helping to keep soldiers clean in both World Wars, to more recently running the world’s biggest handwashing programme reaching over 1 billion people since 2010! 

Today, Lifebuoy is the world’s number one, best-selling germ protection soap, and we’re thrilled to be back in the UK. Accredited by the Royal Society of Public Health, we’re here doing what we do best, encouraging us all to make regular handwashing with soap and sanitising a lasting habit.


Lifebuoy Total 10 Sabun Batang

Lifebuoy Total 10 Bar Soap 

The foams and creams from the Lifebuoy Bar soap leave you clean and refreshed while its sophisticated formulations help to nourish your skin.

Pioneer of Health (1796-1896)

Edward Jenner, Sang Pelopor Vaksinasi

Edward Jenner, The Pioneer of Vaccinations

Edward Jenner, a doctor from England, tested his theory that a cow milkman with mild cowpox would never get smallpox by infusing pus from a cowpox ulcer into a young child. The young man was later shown to be immune and this was recorded as the first ever vaccination.

Humphry Davy menemukan gas tertawa untuk meredakan rasa sakit

Humphry Davy invents laughing gas to relieve pain

Humphry Davy realized the analgesic (painkilling) properties of nitrous oxide when he inhaled it while he had a toothache. He called it "laughing gas."

Ignaz Semmelweis menyadari pentingnya mencuci tangan

Ignaz Semmelweis realized the importance of washing hands

Semmelweis is aware that medical students often attend autopsies where the deadly virus is before it enters her delivery room. After introducing the standard of hand washing the mortality fell from 10% to 1%.

Emil von Behring menemukan anti racun yang ia gunakan untuk mengembangkan vaksin difteri dan tetanus

Emil von Behring invented an anti-poison which he used to develop the diphtheria and tetanus vaccines

Bacteriologist von Behring showed that making animals immune to tetanus could be done by injecting them with blood serum from another infected animal. With this knowledge he then created a vaccine against diphtheria.

William Hesketh Lever meluncurkan Lifebuoy di Inggris sebagai Sabun Antikuman Kerajaan

William Hesketh Lever launches Lifebuoy in England as the Royal Anti-Germ Soap

Lifebuoy discovered that carbonic acid was the perfect formula for soaps that can combat germs at an affordable price for everyone.

Lever’s health soap

Lifebuoy Lever's Health Soap

During World War 1 Lifebuoy encouraged non-combatants to send Lifebuoy soap to soldiers to help maintain health, hygiene and good service.

Time For War (1897-1949)

Felix Hoffman menemukan Aspirin

Felix Hoffman invented the Aspirin

At that time Hoffmann was researching something to relieve his father's arthritis. He studied research by French chemist Charles Gergardt and later created what we now know as aspirin.

Sabun Lifebuoy dikirim ke tentara selama Perang Dunia I

Lifebuoy soap is delivered to the army during World War I

During World War I the company that produced lifebuoy soap invited those who weren't fighting on the front to send Lifebuoy soap to soldiers to keep them healthy, hygienic and able to give their best when fighting. Through this role in maintaining the health of the soldiers, Lifebuoy is part of the struggle for national heroes.

Ibu sebagai Dokter Kesehatan

Mother as a Health Doctor

The US campaign features a new character for Lifebuoy, Mother as Doctor of Health. This has attracted the interest of women to become Lifebuoy role models who care about the care, health and happiness of their children's future. The idea of ​​mothers as the protectors of family health continues to be a lasting theme for Lifebuoy.

Kampanye untuk melawan bau badan diluncurkan

Campaign against body odor is launched

People became more and more interested in products to increase self-confidence so Lifebuoy developed a campaign that focused not only on fighting germs and maintaining cleanliness, but on preventing 'body odor' - first in English came the term "BO" (Body Odor).

Mengajarkan Caranya Lifebuoy

The 1930s
Teaches the Lifebuoy Way

Lifebuoy started an interesting educational program in schools showing children the importance of washing their hands at several important times, including before eating.

Lifebuoy menyediakan fasilitas darurat untuk mandi di Inggris selama Perang Dunia II

Lifebuoy provides emergency bathing facilities in Britain during World War II

When World War II broke out, Lifebuoy sent vans bearing the Lifebuoy brand to some of the worst-hit areas of Britain, equipped with hot water showers, towels and soap for residents who no longer had access to basic amenities, such as a place to shower.

Vaksin pertama untuk influenza ditemukan

The first vaccine for influenza is discovered

After decades of research, the first flu vaccine was tested in the US Army mass immunization. The vaccine proved successful. Army personnel are largely immune to the flu virus compared to Navy personnel who are not vaccinated frequently enough with flu infections.

Lifebuoy merah sabun mandi

Lifebuoy red bath soap

The Red Lifebuoy (85) soap, which we sell, has gone through many variations since it was first introduced in 1933.

Age of Discovery (1950-1999)

Terlihat bagus - wangi

Looks good - smells good

In the late 1950's, a new scent of soap had entered the market, targeting consumers who wanted to get rid of their body odor. To attract female consumers, who do not like the smell of Lifebuoy carbolic acid, Lifebuoy introduced a new ingredient, Puralin, and changed the soap to a softer, more feminine color.

Ditemukan pengobatan untuk mencegah jutaan kematian akibat diare

Found a treatment to prevent millions of deaths from diarrhea

A bio-chemist, Kellogg Crane, discovered how salt and sugar were absorbed by the body which led to the development of oral rehydration therapy (ORT). ORT reverses the loss of water and salt caused by diarrhea and has saved millions of lives since its discovery.

MRSA ditemukan di Inggris

MRSA is discovered in England

The first MRSAs discovered were 'superbugs' - which have developed resistance to antibiotics making it very difficult to treat. Many antibiotics have been tried against MRSA in several trials, but hand washing is still the essence of prevention.

Pembersih tangan ditemukan

Hand sanitizer invented

Training nurse named Hernandez found gel-based alcohol was a quick cleanser to kill germs and bacteria. Originally created for use in hospitals, now it can be used everywhere.

Lifebuoy ditambah mint

Lifebuoy plus mint

Lifebuoy Mint Refresher was introduced to help brands modernize and explore new products with fresh and cool flavors.

WHO menyatakan cacar harus diberantas

WHO says smallpox must be eradicated

The first evidence of smallpox came from the mummified body of Rameses V. The disease has killed more than 300 million people in the last century, but with vaccination campaigns carried out throughout the 19th and 20th centuries, it was finally able to eradicate the disease.

Lifebuoy Total 10 Sabun Batang

Lifebuoy Total 10 Bar Soap

Lifebuoy Total 10 bar soap contains Lifebuoy's patented ingredient, ActivSilver Formula. The foams and creams from the Lifebuoy Bar soap leave you clean and refreshed while its sophisticated formulations help to nourish your skin.

Celebration for good health (2000-Present)

Tujuan Pembangunan di era Milenium

Development Goals in the Millennium era

In 2000, 189 countries pledged to work to reduce poverty and improve the lives of millions of people by 2015. Lifebuoy's 'Clean Hands' campaign has contributed to its goal of reducing the number of deaths of children under the age of five by two-thirds and also preventing disease.

Lifebuoy dianugerahi penghargaan 'Citizen Brand’

Lifebuoy awarded the 'Citizen Brand' award

In 2005 Lifebuoy was awarded an award called 'Citizen Brand' in Indonesia in recognition of all Lifebuoy's contributions to health education that has been carried out over the years, including public health projects in collaboration with UNICEF and the Indonesian Doctors Association (IDI).

Lifebuoy mulai melaksanakan uji klinis di kehidupan nyata

Lifebuoy begins carrying out real-life clinical trials

Lifebuoy is working with 2000 families in Mumbai to conduct Unilever's largest real-life clinical trial to improve family hygiene and health. They were given Lifebuoy soap and also given education on the 'Lifebuoy Way' of hygiene and hand washing. At the end of clinical trials, the number of children suffering from diarrhea was reduced by 25%.

Hari Cuci Tangan Sedunia pertama diselenggarakan di lebih dari 75 negara dan 23 pasar Lifebuoy

1st World Handwashing Day was held in more than 75 countries and 23 Lifebuoy markets

Lifebuoy is one of the forces that strongly support the world's first Hand Washing Day, working with its partners to educate and inspire children to make hand hygiene habits.

India merayakan satu tahun bebas Polio

India celebrates one Polio free year

More than one million volunteers assisted in a mass vaccination campaign and reduced the number of polio cases from 741 in 2009 to early 2011. It is a remarkable achievement that India has been removed from the list of polio endemic countries.