When Lifebuoy soap launched in 1894, it was with a mission to ‘make cleanliness commonplace’.
This was important because in Victorian England infectious diseases were the number one cause of death. Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available.
Over the years we have always been there when we’re needed the most. From helping to keep soldiers clean in both World Wars, to more recently running the world’s biggest handwashing programme reaching over 1 billion people since 2010!
Today, Lifebuoy is the world’s number one, best-selling germ protection soap, and we’re thrilled to be back in the UK. Accredited by the Royal Society of Public Health, we’re here doing what we do best, encouraging us all to make regular handwashing with soap and sanitising a lasting habit.