Lifebuoy has over 125 years of research and heritage in personal health and hygiene. Lifebuoy was originally launched in the UK and Ireland in 1894 to help bring affordable hygiene to Victorian England at a time when epidemics of typhoid, smallpox, cholera and diphtheria were a constant threat.
Over the past century, Lifebuoy has evolved into one of the world's leading hygiene soap brands and is sold in over 60 countries. Lifebuoy has adapted and evolved its campaign to drive handwashing behaviours in times of need, making handwashing messages engaging and memorable.
Our recent focus has been in countries where we could make the most difference, where hygiene education could help reduce the incidence of pneumonia, diarrhea and life-threatening diseases.